Tuesday Oct 08, 2024
Episode 27: Upsells and Downsells: Maximizing Value in Creative Services
Learn how to boost your creative service revenue with expert upselling and downselling strategies. Discover the AIDA copywriting formula, the power of personalization, and how to create irresistible offers. This episode of Two Pixels Off is packed with actionable tips for creative entrepreneurs. Ever wondered how top copywriters hook you from the first word and keep you reading until the sale? In this episode of Two Pixels Off, Brad and Mike break down the AIDA copywriting formula, revealing the secrets to crafting irresistible sales copy that converts. They also explore the art of creating effective offers for creative services, from upsells to downsells, and introduce the powerful "triple threat" model: Done For You, Done With You, and Do It Yourself. Plus, you'll enjoy some fun banter and quirky anecdotes, like Mike's amusing discovery of Brad's bent pinkies. This episode is equal parts insight and entertainment!
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
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Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
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Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity